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curluxe'S PHILOSOPHY

" I don't want to just sell a product, I want to change the way the world views Kinky-Curly hair."-Anikitia, Chief Experience Officer.

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The Latest from curlBOSS

Hustlhers on the move!

"While writing out my plans and goals my daughters and I began to toy with the idea of creating a virtual "Girl Cave". After much thought and consideration, Pretty Lux Co. was born."

curluxe naturals Covid-19 Impact

" On behalf of the entire team at curLUXE Naturals, THANK YOU for your continued loyalty, support, and passion for our haircare brand. We appreciate the opportunity to continue serving you, our loyal customers."

Crown and Glory

straight from the heart

"I tried to hang on to my growing brand, but my passion for my children outgrew the desire I had for the business that, despite the rave reviews from bloggers and consumers, didn’t love me back."

EVERY CURL IS LUXURIOUS!

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What People Say About Us

" Breaking: I am obsessed with this hair product line. Dairy Free, Gluten Free, and by far the best for moisturizing natural hair. I own every product they make and literally threw out every product I owned prior in the trash!"

By Amber Bickham

"I felt like the Jojoba Mint Cleansing Tea left something in my hair, a good something. It was like I could feel the natural oil that is suppose to be in my hair after I wash it. "

By msdgls